MA
Migrating consumers to digital channels used to be the mantra. Now, it is also about serving customers where and when they find most convenient. Repeated sub-optimal customer experiences will lead to disaffection and disengagement. How can you satisfy the twin challenges of improving the customer service experience whilst moving to digital channels and forming a cashless society with less human interaction?
Speakers Include:
Ian Henderson, Executive Creative Director, AML (Chair)
David Jackson, CEO, Clicktools
Peter Lavers, Director, WCL Customer Management TBC
Adam Hill, Senior Consultant, Kantar Media
