Crypto in 2021: Marketing Decentralised Currencies

In recent months we have seen an accelerated growth in the value and uptake of cryptocurrency. With the declared support of Elon Musk the price of bitcoin grew, followed by institutions such as auction house Christie’s, Mastercard and BNY Mellon announcing they will accept payments in cryptocurrency.

With the increased visibility and recognition of cryptocurrency, we ask whether it is here to stay, and what marketers should be aware of.

  • How and why are crypto-investors attracted to this asset class more than traditional investments?
  • What is the attraction of decentralised non-government-issued investments
  • Is there a crypto “brand”, and where does social media come into this?
  • What can mainstream FS brands learn from the marketing of cryptocurrency?

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