The unexpected crisis will happen. So how well are you and your business set-up to deal with the unexpected, left-field disaster?
Now more than ever, the financial services industry needs to incorporate crisis management best practices to protect an organisation's reputation and manage threats to the company's financial viability.
What best-practice procedures should you consider for your own crisis management efforts? How do you structure your PR and communications to deal with the problems you cannot predict? How can you deploy your resources to minimise the brand damage and manage the situation to best effect? What is the business case for social media?
Claire Foster and Frances Browning of Direct Line Group
Ralph Jackson, Board Director, Public Affairs, Lansons