Content Marketing: A Route Through The Noise


Content marketing is growing in importance. According to Econsultancy, 90% of brand marketers say content marketing will become more important over the next 12 months. However, 63% of brands admit they do not yet have a content marketing strategy. Content marketing is a huge opportunity for financial services companies who can utilise many different devices to reach their customer 24 hours a day. How can financial services companies use content marketing to their advantage by spreading their content over as many devices as possible?

Speakers include:

Caspian Woods, Chairman, Editions Financial

Quoc Dang, Demand Generation Manager, BrightTALK and Rebecca Savage, Account Director, BrightTALK

Sarah Wyse, Head of UK Marketing, Coutts & Co.

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