Content marketing is growing in importance. According to Econsultancy, 90% of brand marketers say content marketing will become more important over the next 12 months. However, 63% of brands admit they do not yet have a content marketing strategy. Content marketing is a huge opportunity for financial services companies who can utilise many different devices to reach their customer 24 hours a day. How can financial services companies use content marketing to their advantage by spreading their content over as many devices as possible?
Caspian Woods, Chairman, Editions Financial
Quoc Dang, Demand Generation Manager, BrightTALK and Rebecca Savage, Account Director, BrightTALK
Sarah Wyse, Head of UK Marketing, Coutts & Co.