The content landscape has evolved hugely from the days of print, with podcasts, blogs and social media increasingly taking the place of glossy in-house publications. In an industry which historically depends on authentic personal communication with clients, how can these new channels be deployed in a way that preserves the intimacy and trust of the old formats?

In this half day conference, we will take a deep dive into the content channels that wealth managers are already using, as well as looking outside the industry for inspiration. With questions arising around segmentation, targeted communications, and digital media channels, we will explore:

• Evolving your Content Strategy: From a marketer’s perspective, what are the challenges you need to face internally before you can even begin to explore with new channels - and how do you roadmap your evolution?
• Listening In: Could a podcast be the right fit for you? We look at how podcasts have helped a range of wealth managers target new segments of their audience, along with everything that goes into creating and maintaining a successful podcast.
• Keeping it Old School: The merits of targeted email campaigns, newsletters and other “older” distribution channels, and why they still retain an edge over their more recent channel competitors.
• Newcomers: Incoming and recent channels which have entered the arena such as social media & online video content, digital technologies, and how you can judge which ones are right for you.

In Partnership With: