External agencies remain the go-to solution for media, creative, production and strategic services. But the relationship is complex and changing.
Marketers are continually on the lookout for better service and models that meet their specific business challenges. How will the agency landscape reshape? Will we see the emergence of on-site agencies? Are brands set to increase their in-house digital capabilities for operational control and transparency? Will the dominance of external agencies for media, strategy and above the line, continue?
Our expert panel will debate the future agency landscape.
James Sanderson, Managing Director, Wunderman Inside
Georgina Field, Founding Partner, White Marble Marketing
Catherine Newman, Chief Marketing Officer, The Times & The Sunday Times
Luke Smith, CEO & Co-founder, Croud