Not so long ago, if you asked anyone with an opinion about the cost of building a brand in financial services, the answer would be in the tens, or even hundreds, of millions - most of it on television advertising. These days, according to many people involved with social media or other digital communications, the answer may very well be nothing, or next to nothing. Neither Facebook nor Twitter, you'll be told, has ever advertised at all. Which model - if either- is more applicable in financial services? As our expert panel will demonstrate, the answer is not completely straightforward.
Lucian Camp, Principal, Lucian Camp Consulting (Chair)
Nigel Vaz, Senior Vice President, Managing Director Europe, Sapient Nitro
Iqbal Gandham, Startup CEO, Nutmeg
Russell Graham, Head of Digital and Social Media, Lansons