Regain the Brand


Many of the fastest growing insurance companies are relatively unknown brands, with their growth fuelled by the price comparison websites. Without the heritage of the likes of Direct Line or Aviva, can an insurer afford to invest in Brand? Are insurers better off partnering with distributors and tech firms, and focusing on managing the insurance risk? How can a firm raise its brand awareness above the noise of the price comparison websites?


Mike Groves, Product and Partnerships Director, Gobsmack
Scott Logie, Customer Engagement Director, REaD Group
Adam Powell, Chief Operating Officer, Policy Expert
Chair: David Lundholm, Founder, Consistency Partners

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