Regain the Brand


Oct
17
Instinctif Partners, 65 Gresham Street, London, EC2V 7NQ
09:00 for 09:30 until 11:30
E

358 Views

General Insurance

Many of the fastest growing insurance companies are relatively unknown brands, with their growth fuelled by the price comparison websites. Without the heritage of the likes of Direct Line or Aviva, can an insurer afford to invest in Brand? Are insurers better off partnering with distributors and tech firms, and focusing on managing the insurance risk? How can a firm raise its brand awareness above the noise of the price comparison websites?




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