More consumers are adapting to the ever growing world of social media and mobile. Is there a future here for the general insurance sector? Are companies doing enough in this space which is growing in importance to every financial services sector? Social media has a proven track record of building stronger bonds with consumers in a market where trust has increasingly becoming an issue. Is social media and mobile the way forward in this area of the FS market? Is a winning business model created around using social media and can it be used to create value around the products you sell? We look at what is being done in this sector to persuade the consumer to select your company.
Speakers Include:
Hallie Harenski, Chief Marketing Officer, AIG (Chair)
Nic Gorey, CEO, Rocketer
Peter Markey, Chief Marketing Officer, RSA Insurance Group
Warren D'Souza, Head of Digital for Consumer Lines, AIG
