Social has a proven track record of building stronger bonds with consumers in a market where trust has increasingly become an issue. What does good social look like in a low engagement sector? In order to drive the agenda you need to align the sometime disparate stakeholders of corporate affairs, internal communications, marketing and agencies. This session looks at best practice in social and in doing so, also addresses the issue of breaking down silos for the greater good.
Sam Taylor, Brands Director, Direct Line Group (Chair)
Ed Hartigan, Head of Earned Media, iProspect
Zoe Carney, VP - Head of Editorial Content I Personal & Corporate Banking Marketing, Barclays
Heather Smith, Director for UK Direct, Aviva