This event is open exclusively to those working client-side within FCA or PRA regulated firms. Please note, there are limited spaces and all registrations will be reviewed, and approved attendees will receive a calendar invite.
>> REGISTER HERE <<
Asset managers need to deliver timely, incisive content to stay relevant to clients. Adapting this content for a global audience can be a huge challenge.
Regional nuances mean that a simple translation is insufficient. Commentary needs to be tailored and personalised for each location, otherwise trust and attention are quickly lost. In a period when companies are becoming more global with M&A and international growth, marketing needs to use new technology to guarantee speed of delivery to global jurisdictions, ensure content speaks the local language, and resonates with high impact.
This is why we’re partnering with TransPerfect for an exclusive private breakfast at the 5-star hotel Vintry and Mercer focusing on these challenges. Amidst volatile markets, the session will explore how the correct localisation tools can make your presence effective and trusted. Whether it’s communicating ETFs differently in more evolved investment markets, or understanding which spokespeople to use, content teams need to be able to respond quickly and reflect unique cultural contexts.
In this breakfast, Henry Barfoot-Saunt, Executive Director, TransPerfect Digital, will share insights from TransPerfect's wider breadth of client experiences and how you can use technology to:
- Connect better with global audiences
- Personalise the right type of content at scale
- Use emotionally resonant content that boosts lead generation and maximises localisation ROI
In Partnership With:
