The impact and potential benefit of social media to financial service companies is constantly evolving. Today, we will move beyond the familiar interaction with customers to show how social media can be used to support engagement within your business, and thereby help employees to become advocates to positively affect the external reputation of your brand. How can empowering your staff as brand advocates help spread your relevant CSR message?
Niall Blatcher, Strategy Director, Marketing CoEfficient (Chair)
Donald Lancaster, Executive Director, Marketing CoEfficient
Matthew Willis, Partner, FOURTOLD
Stuart Bruce, Online PR Trainer and Consultant, Stuart Bruce Associates
Professor Michael Beverland, Professor of Marketing, University of Bath