How can FS companies validly track the strength of their brand? How can you evidence brand success against the demands of procurement and what is the best way for doing this? Do you need a 5 star research company or can you track your brand in other, more affordable ways? There are different, liable low cost options but how aware are companies of these? We bring together speakers from the high, medium and low cost options of brand tracking to argue their view. What will prove to be the most profitable for FS companies?
Speakers Include:
Lucian Camp, Lucian Camp Consulting (Chair)
Andy Glazier, Head, Consensus Research and Lorna Ryan, Associate Director, Consensus Research
Chris Strange, Head of Brand Strategy, Group Brands and Marketing, Lloyds Banking Group
Allan Hyde, Senior Account Director, Millward Brown
