This event is open to paid Forum members (Partners & Client-Side - FCA or PRA regulated)
We will be accepting arrivals from 09:00am, and the discussion will begin at 09:30am.
As brand managers lock in their plans for next year, they face the familiar trials of restricted budgets and effectively measuring and demonstrating brand ROI.
With volatile market conditions prompting short-term thinking and people looking for quick wins, how can marketers ensure they hit the gold standard and, through considered planning, put their best foot forward for 2026 and beyond?
In these two sessions our marketing experts will discuss the latest best practice when approaching brand planning for the year ahead, including:
- Setting the benchmark for what effective brand metrics look like and how you can set & implement achievable KPIs for your brand to work towards.
- Working with and making the most of your marketing budget, and how to manage internal stakeholders to fight for your marketing spend.
Session 1: Metrics & Measurement for Brand
How do you measure the success of your brand when a new trending metric seems to pop up every year? This session will focus on the different ways marketers can measure the effectiveness of their brand, how to convert this into demonstrable proof of ROI, and the pitfalls to avoid when setting KPIs for brand targets.
Aaron Harris, Founder & Director, Disclosed Analytics
Aaron Harris is a seasoned data analytics and data science expert, with over 15 years of experience spanning FMCG, technology, beauty, fashion, and asset management. He has championed digital transformations in environments where marketing is the star and where it is overlooked, using data to help teams quantify and accelerate the value that they bring.
Aaron started Disclosed as a solo consultancy in 2016 and has rapidly grown the business over the past three years into a thriving 12-person team. Disclosed partners directly with client marketing teams, blending precision with creativity to quantify the impact of their work on real outcomes - whether that’s revenue, investment flows, or brand impact.
Annie Brown, Valuation Director, Brand Finance
As Valuation Director at Brand Finance, Annie specializes in brand and business valuation. Her expertise lies in helping small, medium, and global brands optimize and leverage their brand assets for commercial success. By unlocking the true value of brands, she empowers organizations to thrive in today’s competitive landscape.
Alanna Nensel, Global Head of Brand, Creative & Digital, Janus Henderson Investors
Alanna is Managing Director and Head of Brand, Creative & Digital at Janus Henderson Investors, a role she has held since 2019. Previously, Alanna was Head of North America Channel Marketing for Janus Henderson in Denver and Head of US Marketing for Henderson Global Investors in Chicago. In her current role, Alanna is responsible for driving brand strategy and execution for JHI globally, including visual identity, value proposition, messaging and other related elements. She also oversees the Creative, Multimedia, UX, Advertising, Digital Delivery and Social Media teams which support Janus Henderson globally. She strives to integrate brand, creative and digital activity with a global and client-led mindset. Her teams are based in London and Denver.
Paul Martin, Brand & Marketing Divisional Director, Saint James's Place Wealth Management
Paul joined SJP in 2007 to a small marketing team that primarily provided support to its Advice businesses (Partners). From those early beginnings marketing at SJP has seen significant changes as the company grew, moving from traditional methods of print to the plethora of marketing channels we see today. He has overseen the development and growth of website platforms (for SJP corporate and the 2,500+ Adviser businesses), data management solutions and insight, social media strategy and implementation of Salesforce Marketing Cloud. Right through to today, where SJP has evolved its brand identity and embarked on a major brand advertising campaign.
Session 2: Making the Most of Marketing Budgets in Brand Strategy
Marketing budgets are rarely generous, but working with less doesn’t have to mean sacrificing creativity or impact. In this session, we’ll explore how marketers can get the most out of their budgets, build stronger internal cases for spend, and how you can align budget decisions with brand strategy and long-term goals.
Barney Bailey, Brand & Sponsorship Director, AXA UK
Barney is a brand, comms, sponsorship and marketing strategist with 27 years of FTSE 100, international and ‘start-up’ company experience across digital, telecoms, financial and service brands. His skills and experience include; brand strategy, marketing planning, advertising and communications, creative direction, sponsorship strategy, rights management, activation and measurement, tone of voice and brand personality realisation, brand training and colleague engagement, brand identity management, creation, transformation and implementation, agency management and building and enhancing relationships.
Kathryn Lewis, Head of Asset Management Brand & Digital Marketing, M&G Investments
Kathryn Lewis is the Head of Asset Management Brand & Digital Marketing at M&G Investments. She has worked in the FS industry for over 15 years and has headed up an international events team, major sponsorships – including the RHS Chelsea Flower Show, the rebrand delivery of the M&G plc family of brands and most recently the transformation of M&G’s Digital estate & Social Media. Kathryn is an alumni of Cardiff University and has undertaken a mini MBA in Management. When not working Kathryn is a (mostly) keen cold-water swimmer (and yes she does own a dry robe!)
Georgie Burks, Brand Marketing Lead, Allica Bank
Georgie has been at Allica for 2 years, and has held the role of Brand Manager since March. She has 10+ years of experience working within the fintech, travel, D2C and E-Commerce sectors creating impactful campaigns for a variety of clients. Previously, she has been the Head of Brand Marketing at Penfold and a Senior Brand Marketing Manager at Trainline.
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