The use of the term employee engagement has overtaken phrases such as staff incentives and employee motivation for the first time since 1920. Google Analytics Enterprise or brand engagement is the new buzz word for improving commercial performance. But it?s not just about employees. Engagement now covers all organisations that contribute to your brand, even if they are just volunteers. It?s about aligning your brand and its values with your distributors, your advocates, your ambassadors, your CSR activities and ultimately your consumers. But how do you go about achieving this huge B2B communications task ... and does it actually work, commercially speaking?
Speakers Include:
Mark Fiander, Strategy and Innovation Director, The Money Advice Service (Chair)
John Fisher, Managing Director, FMI Group
Rob Sturgess, Director, Red C
Karen Sharpe, Head of GI Engagement, LV=
Will Searle, Owner/Director, Fingo
