Imagine a world where consumer data is constantly being collected and intelligently interpreted. Brands would have real-time insights into their consumers? lifestyle, means and intent, and the ability to serve them directly targeted product messages and recommendations. Imagine if the efficiency of this targeting could become so accurate it can guarantee 100% relevance, with perfect solutions served from an ideal provider at exactly the right time and place. Big Data brings one-to-one marketing dreams to life. And Big Data is here today. Big Data could even spell an apocalypse for human interaction in financial services - killing the expert intermediary.
Speakers Include:
Scott Logie, Strategic Marketing Director, St Ives Group
Toby Woolfe, Big Data Banking Consultant, IBM
Caroline Roberts, Director of Public Affairs, DMA
