Better Creative Briefing

Ethical Financial Service Brands

Communications advertising, direct marketing, all forms of collateral, both online and offline – have a big part to play in the forming of Brand perceptions. But while most creative briefs emphasise the need to comply with brand guidelines, many are more or less silent on deeper brand issues. This event will show you how to develop briefs in such a way that all your communications, whatever their specific purpose, are at some level brand communications.

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