Behavioural Science: The Nudgeathon

MA

Friction, nudges, unconscious biases - have you ever wanted to implement  behavioural science techniques in your marketing but not known where to start? 

Through various task-led sessions, our Nudgeathon will give you the opportunity to learn and implement different behavioural techniques in a collaborative, low pressure environment. After a brief introduction on the key concepts,  groups will be given a variety of tasks to work on, learning where, when and how best to begin implementing friction, nudging consumer behaviour and how best to utilise behavioural science in marketing. 

Through a series of entertaining team exercises, attendees will develop a range of must-have skills and add another valuable asset into their marketing toolkit, paving the way for enhanced marketing results.

 

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