Behavioural Science in Life & Pensions

MA

A growing understanding of behavioural science is transforming financial services. New entrants harness the power of behavioural science, seen in the success of innovative offerings to customers.

In this half day conference we will look at how embracing behavioural science could impact the life and pensions industry. This is particularly pertinent with the FCA’s attention turned to the consumer journey and vulnerability.

We will ask how BeSci could be used to improve customer journeys and treatment. How key is BeSci to developing better product design and ensure brands speak the right language with their customers?

An event for anyone in life and pensions, or with an interest in behavioural science.

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