Behavioural Economics: New Ways To Understand The Customer

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The FCA are taking an increasing interest in behavioural economics. Greater understanding of how market decisions are made and the mechanisms that drive public choice show that some errors made by consumers are persistent and predictable. This raises the prospect of firms designing business models that do not focus on competing on price and quality. Behavioural economics enables regulators to intervene in markets more effectively, and in new ways, to counter such business models and secure better outcomes for consumers. What are the implications and challenges to FS companies? We bring together a senior panel who will provide insight into how BE leads to better customer engagement.

Speakers Include:

Lawrence Gosling, Group Editorial Director, Incisive Media (Chair)

Alan Newman, Chairman, The Finance IT Network

Guy Shone, Head of Customer and Market Insight, Money Advice Service

Paul Craven, Head of EMEA Institutional Business, Goldman Sachs

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