Putting the Wow into Private Banking




How can you engage and deepen your relationships with HNW / UNHW in a highly regulated environment with products that don’t naturally capture the imagination?

Barclays ‘Little book of Wonders’ is an innovative service that does just that, and has been gaining recognition and momentum with both clients and bankers for the past few years. Founded as a Lifestyle Service, bringing together editorial and experiential content from a network of brand partners, we hear about the thinking behind LBOW and how it has evolved to support the core marketing and business strategy.

We bring together a senior audience over breakfast to explore the strategic marketing approaches that work in this esoteric but highly valuable segment of the market.


Victoria Bennett, Marketing  Director, Barclays

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