In future, the most successful banks will have a strong value perception, unique offers that are hard to copy and ultimately, more loyal customers. Banks will use smarter pricing approaches so that they’re seen to be fair to customers, while meeting internal revenue objectives. This thought-provoking session focuses on how banks can evolve to become the successful bank of the future; building in consumer behavioural psychology and real-life examples from the world’s most innovative banks.
Chris Skinner, Chairman, The Financial Services Club (Chair)
Dr. Wei Ke, Partner, Simon Kucher & Partners, New York & Toronto
Dr. Wei Ke is a Partner based in Simon-Kucher’s New York and Toronto offices. He specializes in strategic issues at the marketing-operations interface with a primary focus on the financial services industry. Wei has advised leading financial institutions in North America and Europe on price optimization, customer pricing psychology, quantitative marketing models, and risk management for both sides of the balance sheet. Prior to Simon-Kucher, Wei’s professional and academic experience also covered solutions for consumer retail, self-storage, healthcare, shipping, and renewable energy industries. Wei has frequently been published in leading financial services journals, including Bank Accounting & Finance, BAI Banking Strategies, and the American Banker. He has also co-authored Columbia Business School teaching cases on retail pricing and has developed MBA course material for decision modeling in consumer retail and financial services. Wei received a PhD in Decision, Risk, and Operations from Columbia Business School, and a BSc in Electrical Engineering & Applied Mathematics, summa cum laude, from Columbia University in the City of New York.
Jens Baumgarten, Partner, Head of Banking UK and North America, Simon Kucher & Partners
Jens is the Managing Partner of SKP's New York office and responsible for Financial Services clients in North America. His consulting work focuses on value management, strategic pricing and sales optimisation. He has carried out projects for clients in the US, UK, Europe and Asia. He has published numerous papers and articles on strategy, marketing, sales and pricing in the financial services sector in the US, Germany and the UK. He holds an MBA from University of Dayton.
Mark Mullen, CEO, Atom Bank