Awards for Marketing Effectiveness 2022

MAP
In the two decades since its launch, The Financial Services Forum has supported the improvement of financial services marketing, through a better understanding of the consumer, the marketplace and marketing performance.
The importance of effective and genuinely customer-needs-focused marketing in financial services, and its vital role in engaging with and empowering customers in the future, has gained increasing momentum. Technology, data capture, analytics, multi-channel, the rise of specialism, changes in departmental structures, evolving customer expectation and awareness, and brand authenticity have become increasingly important in all marketing fields – and especially in financial services.
The focus in these awards reflects the evolving nature of financial services itself, as it changes to meet new or continuing customer needs in the most efficient and effective manner.
Some categories of awards have been combined; some new categories have been introduced, and we have also made some changes to the marking scheme and the criteria that our judges use in their assessment. But the core focus of the awards – and of the Forum itself – is still the same: to recognise and celebrate the most effective examples of marketing across the whole financial services industry.
Event Website: https://fsfevents.evessiocloud.com/2022awardsformarketingeffectiveness/en/page/home

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