Autumn Members’ Conference 2019: Trends, Opportunities and Challenges for Today’s Senior Marketer


Nov
06
BT Centre, 81 Newgate Street, London, EC1A 7AJ
09:00 for 09:30 until 14:00
EAP

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Autumn Members' Conference: Trends, Opportunities and Challenges for Today’s Senior Marketer

A recent survey among members of The Financial Services Forum has found that creating differentiation, proving effectiveness and making the most of the technology opportunity are among the key challenges keeping senior financial services marketing professionals awake at night

This conference will take the main findings of the report to set our agenda for the morning and with our expert speakers and commentators, delve into the content. We will discuss the issues, look at the latest trends in marketing channels, skill and cultural challenges.

09:40 am Peter Markey, Chief Marketing Officer, TSB

10:10 am  Huw Davies, Ecosystem Development Director, The Open Banking Implementation Entity

11.00 am   Coffee & Networking Break

11:30 am  Panel Discussion: The Four Marketing Challenges – Challenge 1
Marketing Challenges Overview, Creating Differentiation in a Crowded Marketplace and Proving Effectiveness – Key Findings From The Report.

11.55 am  Panel Discussion: The Four Marketing Challenges – Challenge 2
Trends In Marketing Channels, Channel Trends By Sector; Digital Channels- What’s Hot And What’s Not? Content: An Essential Communication Tool Or A Marketing Bandwagon?

12.15 pm  Panel Discussion: The Four Marketing Challenges – Challenge 3
Marketing skills and company culture; In-house skills: outstanding or outdated?  The role of the agency; Changing company culture.

12.40 pm  Panel Discussion: The Four Marketing Challenges – Challenge 4
Budget Trends; How were budgets impacted in 2019? To what extent is budget a challenge?

13.05 pm Closing remarks

13.30 pm Buffet Lunch

14.00 pm End of Conference

PANELLISTS:
Bradley Gamage, Senior Director, Financial Services UK, Publicis Sapinent
Helen O’Donovan, Head of DC Client Communications, LGIM
Alastair Pegg, Marketing Director, Co-operative Bank
Panel Chair: Charlie Ansdell, Managing Partner, Newgate Communications

Alastair Pegg

Alastair Pegg

Former Marketing Director

The Co-operative Bank

Bradley Gamage

Bradley Gamage

Director, Financial Services UK

SapientNitro

Charlie Ansdell

Charlie Ansdell

Managing Partner

Newgate Communications

Helen O'Donovan

Helen O'Donovan

Head of DC Client Communications

Legal and General

Huw Davies

Huw Davies

Ecosystem Development Director

The Open Banking Implementation Entity

Peter Markey

Peter Markey

Marketing Director

TSB Bank plc

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