Autumn Members' Conference: Trends, Opportunities and Challenges for Today’s Senior Marketer
A recent survey among members of The Financial Services Forum has found that creating differentiation, proving effectiveness and making the most of the technology opportunity are among the key challenges keeping senior financial services marketing professionals awake at night
This conference will take the main findings of the report to set our agenda for the morning and with our expert speakers and commentators, delve into the content. We will discuss the issues, look at the latest trends in marketing channels, skill and cultural challenges.
09:40 am Peter Markey, Chief Marketing Officer, TSB
10:10 am Huw Davies, Ecosystem Development Director, The Open Banking Implementation Entity
11.00 am Coffee & Networking Break
11:30 am Panel Discussion: The Four Marketing Challenges – Challenge 1
Marketing Challenges Overview, Creating Differentiation in a Crowded Marketplace and Proving Effectiveness – Key Findings From The Report.
11.55 am Panel Discussion: The Four Marketing Challenges – Challenge 2
Trends In Marketing Channels, Channel Trends By Sector; Digital Channels- What’s Hot And What’s Not? Content: An Essential Communication Tool Or A Marketing Bandwagon?
12.15 pm Panel Discussion: The Four Marketing Challenges – Challenge 3
Marketing skills and company culture; In-house skills: outstanding or outdated? The role of the agency; Changing company culture.
12.40 pm Panel Discussion: The Four Marketing Challenges – Challenge 4
Budget Trends; How were budgets impacted in 2019? To what extent is budget a challenge?
13.05 pm Closing remarks
13.30 pm Buffet Lunch
14.00 pm End of Conference
PANELLISTS:
Bradley Gamage, Senior Director, Financial Services UK, Publicis Sapinent
Helen O’Donovan, Head of DC Client Communications, LGIM
Alastair Pegg, Marketing Director, Co-operative Bank
Panel Chair: Charlie Ansdell, Managing Partner, Newgate Communications
