Auto Enrolment: The Marketing Challenge of Selling to Small Employers


Auto enrolment legislation has been designed to enforce retirement savings in the UK. This new legislation requires all employers to automatically enrol some or all members of their workforce (depending on age and salary level) into a pension scheme that meets certain minimum standards. What are the marketing challenges and opportunities of selling to small employers in light of auto enrolment?

Speakers Include:

Graham Davey, Intermediary Relationship Manager, NEST

Adrian Craig, Pensions Development Manager, Scottish Widows

David White, Managing Director, Creative Auto Enrolment


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