Data-driven strategies have become an indispensable part of marketing, but as new legislation and evolving technologies change the ways in which marketers interact with customers, how can you ensure your current strategy delivers for optimal outcomes?

In this (third-of-a- day) conference, we will look at multiple aspects of data including:

•  The role of marketing technologies in bridging the gap between sales and marketing teams to balance them as equal partners
• Technologies to navigate data in the looming cookieless world in a competitive B2B landscape
• The role of AI in the media buying process and the programmatic creation and delivery of content.