What should asset managers be doing with their websites? As more content is accessed via mobile devices, do we need to overhaul our digital strategies? Should we be mimicking commercial publishers with our own content or should websites provide more of a digital relationship manager role that links marketing to sales? And how should approaches differ for consumers and intermediaries? We hear from a mix of providers and practitioners about the challenges and opportunities of digital engagement.
Adam Sharp, MD & Co-Founder, CleverTouch
John Blowers, Head of Trustnet Direct, Trustnet Direct
Stewart Conway, Head of Digital Marketing, Jupiter Fund Management