AI Applied

MAP

Let’s get real about AI! In this session we will explore the best practice applications of AI and identify key opportunities for financial services marketing.

According to Gartner, by 2025, 30% of marketing messages will be AI generated, up from less than 2% in 2022 - and with the likes of The Bubl Generator now enabling the creation of the O2 character in any imaginable scenario,  AI has moved beyond being just a useful concepting tool to becoming a creative solution.

How can marketers deploy AI in their future marketing strategies to do more of the heavy lifting and capitalise on the continually evolving AI application opportunities?
Hear from the latest AI application success stories, from those who have successfully deployed AI to remove some of the grunt work to those at the forefront of writing faster gamification code and creating ownable AI lead assets.

 

Chaired by:

Fiona Couper, CMO, Teamspirit

 

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