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86% of eligible private sector employees have auto enrolled into a pension, according to research from London Economics.
With so many privately pensioned individuals and providers offering a multitude of products that cover the entire pensions lifecycle, can providers better utilise brand marketing to secure consumers from enrolment to decumulation?
Our panel of experts will debate whether brand has a bigger role to play in customer retention and engagement within the pensions industry, plotting both the opportunities that exist within the market for heightened brand visibility and proposals for building credibility & authority in the sector.
Speakers:
- Sangita Chawla, Chief Marketing Officer, Standard Life UK
- Steve Sharp, Founding Partner and Marketing Director. Chancery Lane Income Planners & Former Executive Marketing and Financial Services Director. Marks and Spencer
- Alistair Welham, Director of Marketing & Communications, NOW: Pensions
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