Activating Brand in Pensions Marketing


86% of eligible private sector employees have auto enrolled into a pension, according to research from London Economics.

With so many privately pensioned individuals and providers offering a multitude of products that cover the entire pensions lifecycle, can providers better utilise brand marketing to secure consumers from enrolment to decumulation?

Our panel of experts will debate whether brand has a bigger role to play in customer retention and engagement within the pensions industry, plotting both the opportunities that exist within the market for heightened brand visibility and proposals for building credibility & authority in the sector.




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