A matter of choice and personalisation


Feb
05
Instinctif Partners, 65 Gresham Street, London, EC2V 7NQ
09:00 for 09:30 until 11:30
E

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Life & Pensions

A matter of choice and personalisation

The pension freedom reforms of 2015 have allowed people to tailor when and how they use their pension pot. But with multiple complex options on offer – and vital financial decisions with long-term consequences to be made - marketers need to increasingly focus on tailored communications that target cohorts and engage scheme members. Our expert speakers will consider the role of data and language, communication timing, and ask how marketers can navigate the advice/guidance boundary to improve retirement outcomes.

SPEAKERS

Ben Leonard, CEO and Co-Founder, Life Moments
Alistair McQueen, Head of Savings and Retirement, Aviva
Andrew Pennie, Marketing Director and Head of Pathways, Intelligent Pensions
Chair: David Cowan, Managing Director, The Financial Services Forum

Alistair McQueen

Alistair McQueen

Head of Savings & Retirement

Aviva

Andrew Pennie

Andrew Pennie

Marketing Director and Head of Pathways

Intelligent Pensions

Ben Leonard

Ben Leonard

CEO and Co-Founder

Life Moments

David Cowan

David Cowan

Managing Director

The Financial Services Forum

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