A matter of choice and personalisation


Feb
05
Instinctif Partners, 65 Gresham Street, London, EC2V 7NQ
09:00 for 09:30 until 11:30
E

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Life & Pensions

A matter of choice and personalisation

The pension freedom reforms of 2015 have allowed people to tailor when and how they use their pension pot. But with multiple complex options on offer – and vital financial decisions with long-term consequences to be made - marketers need to increasingly focus on tailored communications that target cohorts and engage scheme members. Our expert speakers will consider the role of data and language, communication timing, and ask how marketers can navigate the advice/guidance boundary to improve retirement outcomes.




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