Sky AdSmart is the revolutionary approach to TV advertising from Sky, which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivaled power of TV. Sky AdSmart allows you to pick which Sky households see your ad, whether that be by location or by using a mixture of hundreds of other profiling attributes.

For the financial sector this means that you could pick households, for example, based on post code area, affluence, life stage, home ownership or Experian’s financial strategy segments – and show different creative to those different audiences.