Fundamental Group is one of the largest independent media and marketing agencies focused exclusively on the asset management, wealth management and other financial and specialist sectors.

Our mission is to deliver outcome-oriented media and marketing for our clients. We make sure every marketing pound is spent wisely and delivers measurable results. Our media planning and buying strategies are based on our in-depth proprietary investor research.

All of our services have been built around one common goal to help our clients spend smarter, act faster and see exactly what their marketing activities achieve.

Our award-winning group brings together four specialist business divisions that partner with clients at every stage of their journey; Fundamental Media (media strategy, planning and buying), Alphix Solutions (AI-driven, cookie-free marketing analytics and activation), Sonar (creative digital solutions) and Aureum (marketing consultancy and investor research).