Bdifferent is a specialist financial services market research company. We’re 100% focused on financial services and are proud to work for some of the world’s biggest global financial services brands around.

We know finance: Investments, savings, pensions, retirement income, insurance, banking, protection

We’re inquisitive; research methodologies are designed around our clients’ needs and we’re not rigid in our approach. What is right for one project is not necessarily right for another.

The most important thing is getting to the right answers – questioning, listening, probing analysing. Providing intelligent answers to often complex answers.

We’re constantly monitoring behaviour, sentiment, usage and attitude to help our clients define and design their strategy, products, propositions and communications.

Business to business or business to consumer, we probe deep and explore in depth to make sure our clients get right to the heart of their business issues.