General Insurance


240

Members

Most active members


Adam Richards-Gray

Head of Marketing

Defaqto


Adele Bradley

Cultural Transformation Workstream Lead, Best for Customer Programme

Direct Line Group


Adrian Oldman

PR Manager

Ecclesiastical Insurance Group plc



Ainara Ayala-Soriano

Customer Strategy and Performance Manager

Direct Line Group


How Can Add-Ons Drive Insurance Revenues?

What difference can add-ons make to insurance sales? That was the question our latest report, Engine for Growth, looked to answer. And while our research focused on the difference they made to motor i...

General Insurance

0


Product and Service Innovation in Financial Services

As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we asked you for your thoug...

Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, General Insurance, Mortgages, Private Banking and Wealth Management, Retail Banking

10


The Disruption Revolution

We are at the beginning of a financial services revolution. True disruption in the sector is only just starting to take shape. Amazon, eBay, Expedia, Uber and Betfair all changed the face of the marke...

Asset Management, Corporate and Investment Banking, Fintech, General Insurance, Life & Pensions, Private Banking and Wealth Management, Retail Banking

21


Insurance and Customer Loyalty

Is customer relationship building worthwhile in the insurance industry, with its commoditised market and dominant price comparison aggregators?...

General Insurance

2


Award Case Studies

We invited a selection of winning and commended entries from The Forum’s 2016 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impr...

Brand Strategy, General Insurance

0


The Sharing Economy: An Insurance Briefing

Online technology has enabled people to share assets, resources, time and skills more efficiently. By helping providers and consumers connect, new technologies help create value, streamline commerce a...

Digital & Direct Marketing, General Insurance

0


Underwriting, Automation And The Customer Journey

In this White Paper, SCOR draw on their extensive global research to discuss the use of underwriting engines, their provision by reinsurers and how this model is being  challenged by changes in cust...

General Insurance, Life & Pensions

0


Who’s Afraid of the Big Bad Meerkat?

Price comparison websites are an opportunity not a threat.

Price comparison websites (PCWs) are disrupting the financial sector. Customers are increasingly moving online to look for the best deal, ...

General Insurance, Retail Banking

0


Customer Understanding

Taken from the recent Breaking Down The Barriers event, Kevin Neal, Strategy & Innovation Manager at DAS UK, shares his presentation slides on behavioural economics and improving customer unders...

General Insurance

0


Breaking Down the Barriers

Market Research in insurance:demonstrating customer understanding & satisfaction, satisfying the Regulator.

Putting customers first is an easy objective to aim for – it’s also a regulatory ...

General Insurance

0


Sep
19
LDN

Chatbots And Voice Assistants: Transforming Customer Experiences

Could voice assistants such as the Google Assistant and Amazon Alexa be set to transform the e-commerce market, and change the way we acquire and service our customers?

Is the market set for anothe...

Available to: E

General Insurance

0


May
17
LDN

Mobile First or Mobile Only?

As we witness a sharp shift in consumers accessing e-commerce sites via their mobiles, we ask what the implication is for the insurance, banking and and the FS sector as a whole?

Whilst we have see...

Available to: E

General Insurance

0


Feb
20
LDN

The Connected Home

In an age of unprecedented uncertainty and technological innovation, how will the way you relax, cook, sleep, raise a family or throw a party change in the future? What will the home of 2020 look, hea...

Available to: E

General Insurance

0


Sep
26
LDN

Retention Lessons

With increasing visibility on existing prices now mandated to appear on renewals, what strategies should marketers implement to protect revenue lines?  In this session we look at outside the sector f...

Available to: EA

General Insurance

0


Feb
21
LDN

Crisis Management Best Practice

The unexpected crisis will happen. So how well are you and your business set-up to deal with the unexpected, left-field disaster?

Now more than ever, the financial services industry needs to incor...

Available to: EA

Corporate Communications, General Insurance

0


Nov
24
LDN

The Age of Consent

Direct marketing is on the cusp of a golden new age, driven by the algorithms behind programmatic buying.

How will this improve your own marketing campaigns, and how can you stay ahead of consent a...

Available to: EA

Digital & Direct Marketing, General Insurance

0


Back to top

Join FSF x MEMBERSHIP
OPTIONS