Corporate and Investment Banking


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Are you ready for a downturn?

Another downturn is coming our way. Everyone in the investment business, most industry chroniclers and quite a few consumers know it. But rather than scrambling to strategize and to be heard afterward...

Asset Management, Corporate and Investment Banking

0


Differentiate Your Investment Brand

Everyone loves a good story, but it requires a certain dexterity to get one across. Yet storytelling is all the rage today. It is the narrative that has spun wildly from the beginning, consumed middle...

Asset Management, Corporate and Investment Banking

2


It’s okay to be a stock picker …

It’s okay to be a stock picker today - you’ve just got to explain why.

What can active management do that passive cannot? - Active managers need to sell the difference between its active produc...

Asset Management, Corporate and Investment Banking, Private Banking and Wealth Management

0


Product and Service Innovation in Financial Services

As part of The Forum’s regular 60 Seconds article – a collection of Member comments on a particular theme of relevance to the financial services marketing community – we asked you for your thoug...

Asset Management, Brand Strategy, Corporate and Investment Banking, Fintech, Insurance, Mortgages, Private Banking and Wealth Management, Retail Banking

9


The Disruption Revolution

We are at the beginning of a financial services revolution. True disruption in the sector is only just starting to take shape. Amazon, eBay, Expedia, Uber and Betfair all changed the face of the marke...

Asset Management, Corporate and Investment Banking, Fintech, Insurance, Life & Pensions, Private Banking and Wealth Management, Retail Banking

21


Investment Banking Marketing

How would you define the role of marketing within the investment banking sector? What are the critical marketing management issues facing the industry?...

Corporate and Investment Banking

1


Retaining Customers at Investment Maturity

Attracting new customers to enable business growth is tough and getting tougher. With new entrants to the investments market all the time, competing against these challengers is an additional headache...

Asset Management, Corporate and Investment Banking

0


Do Your Brand Values Build Value?

There’s a quote from Steve Jobs which I use often to kick-off my brand positioning presentations:
It’s a complicated and noisy world, and we’re not going to get a chance to get people to rememb...

Asset Management, Brand Strategy, Corporate and Investment Banking

0


Passive Investing – Reshaping the Global Investment Landscape

Game changer or new danger?

That’s the question behind the spectacular rise of passive funds throughout this decade.

Their advocates see this trend as being as immutable as the momentum of a s...

Asset Management, Corporate and Investment Banking

0


In Search of Quality Search

Why do leading investment banks hide away their talents and capabilities online?

In our latest Living Ratings analysis of the digital intelligence of investment banks, a whopping 85% of the banks w...

Asset Management, Corporate and Investment Banking

0


Pricing in a Digital World

The last two years have seen banks accelerate the delivery of value through digital solutions, although few pricing approaches have maintained the same pace. The importance of being 'relevant' to cust...

Corporate and Investment Banking, Digital & Direct Marketing, Private Banking and Wealth Management, Retail Banking

0


A World of Opportunity

With around 30,000 people working directly in the investment industry, there is a huge range of opportunities but how do graduates get a foot in the door and is it a sector that appeals? At our recent...

Asset Management, Corporate and Investment Banking, Employee Engagement & Communications

0


Jun
25

Webinar: Marketing Effectiveness Showcase – RBS

This webinar will look at a winning entry from our 2019 Marketing Effectiveness Awards; a great opportunity to learn about 2019’s most compelling campaigns, and understand why they were so effective...

Available to: EAPO

Corporate and Investment Banking, Private Banking and Wealth Management

0


Mar
03
LDN

Women in Investment Festival

The successful investment firm of the future will be differentiated by its culture and its ability to attract the best talent. Women of all races, ages and backgrounds bring a variety of input, opinio...

Available to: EAPOR

Asset Management, Corporate and Investment Banking, Private Banking and Wealth Management

0


Apr
19
LDN

Commercial Excellence and Customer Satisfaction

In an era where banks will have to compete to retain front-facing customer relationships, innovative strategies for enhancing customer loyalty and reducing churn must be employed.

Join our experts ...

Available to: E

Corporate and Investment Banking, Fintech, Private Banking and Wealth Management, Retail Banking

0


Oct
19
LDN

Price Wars and Profitability in Corporate Banking

An exclusive breakfast briefing for the Corporate & Investment Banking Community. In this invitation-only session, we will be addressing the topic of price wars in corporate banking and their im...

Available to: E

Corporate and Investment Banking

0


Oct
11
LDN

Content isn’t just King, it’s the Whole Royal Family

So much of brand-generated content goes largely unread.  But in the world of Investment Banking, content is generated by the analysts as part of the engine of what they do.  So if content is King, h...

Available to: E

Corporate and Investment Banking

0


Jun
15
LDN

Optimise your Brand Budget in Lean (or Prudent) Cost Environment

With the budgets ever under the microscope, how do you ensure that you have the right marketing strategy in place to maximise spend on your brand?  The big ticket glory days of sponsorship and print ...

Available to: E

Corporate and Investment Banking

0


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