Chairperson
Head of Digital Marketing
M&G Investments
Committee
Director, Financial Services UK
SapientNitro
Chief Customer Officer GI
LV=
Head of Planning
SunLife
Head of Digital Marketing
Schroders Plc
Managing Director
NowSure
The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...
August 13, 2018
79% of financial marketers consider new data protection regulation as a positive change
In a survey sent to 1,800 members yesterday (22 May 2018), The Financial Services Forum found that most marke...
May 23, 2018
Why you should focus on the future, but stay creative.
Over the past few years, Programmatic Advertising – that’s digital ads backed by a sprinkling of AI – has shaken up the way brands targe...
September 14, 2017
Engaging financial advisers and intermediaries with great writing.
The growth of digital communication across websites, blogs and social media has handed users immense power: The power to ignore an...
August 9, 2017
Asset Management, Brand Strategy, Digital & Direct Marketing
“The problem is we try to unravel the Mighty Infinite using a language which was designed to tell one another where the fresh fruit was” Terry Pratchett
Fine, I’ll admit it. Most financial se...
March 31, 2017
We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Please take just ...
June 27, 2016
Ben Knight, co-founder and COO of Croud has used his 15 years’ experience of working in paid search, to prepare a guide, specifically for the financial services sector.
Ben sums up some of the ke...
January 24, 2019
In this fifth annual survey conducted by Kurtosys, we have again asked our expansive audience to help us give some insights into digital marketing trends and perspectives in asset management marketing...
November 2, 2018
As financial services marketing professionals, we spend a lot of time, energy and resources in producing, curating and deploying content to engage finance decision-makers and influencers. But what do ...
July 10, 2018
Traditional banking brands are adopting new strategies to regain traffic from organic Google search.
Whilst price comparison websites have dominated the search results in the retail banking sec...
May 11, 2018
John Riley, Senior Engagement Manager at global brand experience consultancy Prophet, offers three opportunities GDPR will offer the financial services industry.
May 25th, 2018 is almost here and n...
May 2, 2018
What are the key customer data management challenges for financial services marketers?
Financial services marketers face a number of high-level challenges – competition and regulation are increas...
April 6, 2018
How do we use AI and ML to target, acquire and retain your highest value customers?
We are on the brink of an age where AI-enabled smart machines - fuelled by advances in hardware, deep neural netw...
Available to: EAP
With ever-increasing amounts of PII (Personal Identifiable Information) available to businesses, it is now possible to turn this data into creating individualised financial service customer experience...
Available to: EAP
We invite winners from The Forum’s 2017 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.
Smart metrics and...
Available to: EAP
Brand Strategy, Corporate Communications, Digital & Direct Marketing
This session will start with a canter through the content marketing survey results of 150 senior client-facing personnel in financial services, professional services and technology firms. We will exam...
Available to: EAPO
Please note: this event is now fully booked. You can still register, but will be added to a waiting list. If any places become available we will allocate them on a come first, first served basis.
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Available to: E
It is not difficult to be critical of GDPR if one chooses to do so. Its complexity can be daunting and its effectiveness will be put to the test at every instance. Yet underneath its prescriptive text...
Available to: EAP
