Digital & Direct Marketing


510

Members

Most active members

Chairperson

Dominic Traynor

Global Head of Digital Experience

BNY Mellon

Abi Mauger

Digital Marketing Executive

Sanlam Private Wealth


Adam Lees

Senior Manager, Strategic Marketing

Investec Asset Management



Adam Roberts

Columbia Threadneedle Investments

Communities: Asset Management


Adam Sharp

MD & Co-Founder

CleverTouch

Communities: Brand Strategy


Ailsa Bates

Account Director

Editions Financial

Communities: Brand Strategy


Why Marketing and Finance Needs to be More Joined Up

In recent years, marketing has progressed in leaps and bounds with regards to its reputation within enterprise businesses. The knowledge that marketing is important to obtaining the varied goals of a ...

Digital & Direct Marketing

0


How to Combat Rising Media Costs

Managing paid search accounts can be very similar across different verticals, with tasks being done in a comparable way. Nevertheless, some verticals are challenging account managers to adapt their wo...

Digital & Direct Marketing

0


Digital Transformation for Financial Services

What does digital transformation look like for financial services? Digital transformation is completely reshaping the financial services industry - particularly across banking and insurance. Customer ...

Digital & Direct Marketing

0


Keep Me Posted

The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...

Corporate Communications, Digital & Direct Marketing

0


Member Poll: GDPR – A Positive Change

79% of financial marketers consider new data protection regulation as a positive change

In a survey sent to 1,800 members yesterday (22 May 2018), The Financial Services Forum found that most marke...

Digital & Direct Marketing

0


Getting Emotional in Digital Advertising

Why you should focus on the future, but stay creative.

Over the past few years, Programmatic Advertising – that’s digital ads backed by a sprinkling of AI – has shaken up the way brands targe...

Digital & Direct Marketing

1


How to Succeed Globally with Online Video

According to a BrightRoll study, 75% of the world’s top advertising agencies believe online video is more effective than TV when it comes to reaching customers, and 68% believe it is more effective ...

Digital & Direct Marketing

0


How to market when your audience is in isolation

Coronavirus brings a new point of focus to the effectiveness of Out of Home (OOH) messaging – with reduced social contact and travel, what happens to awareness-raising activities?
I live in the cen...

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


Will Chatbots Revolutionise Customer Experience?

Chatbot, virtual assistant, virtual agent, whatever you call it, these tools are projected to take customer service in the financial sector by storm. But what exactly does the marketplace think?

We...

Digital & Direct Marketing

0


Generation Z: Fuelling Disruption in FS

The next generation of young adult customers is beginning to reach maturity, and they are displaying significantly different behaviours to generations that have come before them. This cohort are finan...

Digital & Direct Marketing

0


Mastering Marketing in Financial Services

Over the past five years, financial marketing has undergone massive transformation in the digital tools they use to market to their customers and prospects. Today’s marketers are moving away from pr...

Brand Strategy, Digital & Direct Marketing

0


GDPR one year on – a legitimately interesting time for marketers

GDPR was one year old on the 25th May. But from a consumers’ perspective it seems like marketing communications have hardly changed since the regulations were introduced. In fact, over 70% of those ...

Digital & Direct Marketing

0


Mar
04
LDN

Voice Technology for Financial Services

“By 2020, half of all searches will be conducted via voice.” That particular and much repeated prediction may not quite have held true, but for marketers there’s no hiding from the widespread ad...

Available to: EAP

Digital & Direct Marketing

0


May
09
LDN

The CX Factor: Transformation Programmes

Businesses are waking up to the fact that transformation programmes aren’t doing what it says on the tin. Why and what needs to change?

The traditional CIO / IT-led change programme is missing th...

Available to:

Digital & Direct Marketing

0


Mar
14
LDN

Navigating the Hype of Artificial Intelligence and Machine Learning

How do we use AI and ML to target, acquire and retain your highest value customers?

We are on the brink of an age where AI-enabled smart machines - fuelled by advances in hardware, deep neural netw...

Available to: EAP

Digital & Direct Marketing

0


Sep
28
LDN

The Light and Dark of Data. Turning Data Into Experiences

With ever-increasing amounts of PII (Personal Identifiable Information) available to businesses, it is now possible to turn this data into creating individualised financial service customer experience...

Available to: EAP

Digital & Direct Marketing

0


May
01
LDN

Marketing Effectiveness Awards Showcase

We invite winners from The Forum’s 2017 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.

Smart metrics and...

Available to: EAP

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


Mar
01
LDN

Driving Sales – Lessons from the Leaders

This session will start with a canter through the content marketing survey results of 150 senior client-facing personnel in financial services, professional services and technology firms. We will exam...

Available to: EAPO

Digital & Direct Marketing

0


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