Corporate Communications


173

Members

Most active members

Chairperson

Tony Langham

Chief Executive

Lansons

Adrian Oldman

PR Manager

Ecclesiastical Insurance Group plc

Communities: General Insurance


Aidan Lisser

Chief Marketing Officer

Investec Wealth & Investment



Alison Dyson

Head of Communications - Europe

Legg Mason Global Asset Management




How Top Asset Managers Drive LinkedIn Engagement

LinkedIn is a primary channel for Asset Managers to connect with current and potential clients.

The top 10 asset management firms in the world have millions of LinkedIn followers between them. Impo...

Corporate Communications

1


Behavioural Economics in M&R Communications

Us humans are not as rational as we’d like to think.

We’re all prone to biases, or ‘errors in thinking’ that have the potential to negatively affect our ability to make good decisions. They...

Corporate Communications

0


The Power of Film

As part of a series on the most effective video strategies for business, Richard Thomson, Managing Director of Kaptcha has pulled together 10 tips to recruit staff with film – as well as engaging yo...

Corporate Communications, Employee Engagement & Communications

0


The ‘Cinderella Syndrome’

They’re not bright, colourful, fancy or loud. They rarely get to go to glitzy award ceremonies. And they’re never first in line when the budgets are handed out. But every Financial Services (FS) m...

Corporate Communications

0


Keep Me Posted

The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...

Corporate Communications, Digital & Direct Marketing

0


Does your firm have a culture of communication?

Clients of the star fund manager Neil Woodford should expect to hear more from him. He is responding to period of under performance by pledging to communicate more. I’ve been a client of his for a f...

Corporate Communications

0


From Advert to Action

Building on our earlier work into behavioural biases, we summarise a large body of academic literature to explore the mechanisms behind consumer attention, understanding and behaviour. We build this i...

Corporate Communications

0


The Future Workplace: How Ready Are You?

Most organisations will say that they only have one brand – and that may be true – but there are different ways of looking at it: from the inside and the outside. And that inside expression, the e...

Brand Strategy, Corporate Communications, Employee Engagement & Communications

0


Don’t use that tone of voice with me

When asked for a favourite tone of voice for a brand many of us in marketing quote Innocent drinks. Personally, when I’m looking for a brand with a fun tone of voice, I enjoy this coffee chain – *...

Brand Strategy, Corporate Communications

2


9 Golden Rules for Creative Briefing

This is something we talk about a lot. Late last year we sat around a table to discuss briefing. We talked around experiences and ideas that might improve the process of briefing projects. What coul...

Brand Strategy, Corporate Communications

0


Designing Centaurs

Greg Davies, Founder of Centapse, is an expert in applied decision science and behavioural finance, turning academic insight into practical applications.  This video of his presentation was taken du...

Corporate Communications, Digital & Direct Marketing, Retail Banking

0


An Expert Guide to Blogging for FS Businesses

In the age of digital and content marketing, blogging has fast become an essential communications tool for financial services businesses and it is a critical part of a content marketing strategy.
...

Brand Strategy, Corporate Communications

0


Jun
03
LDN

How Financial Brands Can Use Words To Stand Out

From established brands to edgy disrupters, consumers have a bewildering number of financial services brands to navigate. So how do they choose one from another? And how are financial brands using wor...

Available to: EAP

Corporate Communications

0


Dec
05
LDN

General Election 2019: What’s at stake for the financial services sector?

With a week to go until the general election, we will discuss the latest developments in the campaign and analyse where the main parties stand on key issues that will affect the financial services sec...

Available to: EAP

Corporate Communications

0


Sep
09
LDN

Post-Brexit Business Outlook

While the nature and terms of the UK’s exit from the EU remains far from clear (at the time of writing), fundamental questions about the long-term post-Brexit landscape for the financial services in...

Available to: EAP

Corporate Communications

0


Jun
20
LDN

Price Comparison Websites: Force for good or future mis-buying scandal?

For the last two decades, price comparison websites have revolutionised the way consumers have bought products and services, especially in the financial services and utilities industries.

This has ...

Available to: EAP

Corporate Communications

0


Mar
21
LDN

Where Does Financial Services Need to Try Harder: Meeting the Needs of the Under 30s, or the Over 70s?

Has the financial services industry really managed to reach and engage millennials? Has it forgotten the over 70s?

We bring together a panel of commentators to discuss the need for financial servic...

Available to: EAP

Corporate Communications

0


Oct
09
LDN

The Importance of Business Reputation

The reputation of a business is essential to its survival. Consciously or not, consumers are now far more aware of whether a company has a good reputation, or not.

The trust and confidence of the c...

Available to: EAP

Corporate Communications

0


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