Corporate Communications


174

Members

Most active members

Chairperson

Tony Langham

Chief Executive

Lansons

Adrian Oldman

PR Manager

Ecclesiastical Insurance Group plc

Communities: Insurance


Aidan Lisser

Chief Marketing Officer

Investec Wealth & Investment



Alison Dyson

Head of Communications - Europe

Legg Mason Global Asset Management




Behavioural Economics in M&R Communications

Us humans are not as rational as we’d like to think.

We’re all prone to biases, or ‘errors in thinking’ that have the potential to negatively affect our ability to make good decisions. They...

Corporate Communications

0


The Power of Film

As part of a series on the most effective video strategies for business, Richard Thomson, Managing Director of Kaptcha has pulled together 10 tips to recruit staff with film – as well as engaging yo...

Corporate Communications, Employee Engagement & Communications

0


The ‘Cinderella Syndrome’

They’re not bright, colourful, fancy or loud. They rarely get to go to glitzy award ceremonies. And they’re never first in line when the budgets are handed out. But every Financial Services (FS) m...

Corporate Communications

0


Keep Me Posted

The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...

Corporate Communications, Digital & Direct Marketing

0


Does your firm have a culture of communication?

Clients of the star fund manager Neil Woodford should expect to hear more from him. He is responding to period of under performance by pledging to communicate more. I’ve been a client of his for a f...

Corporate Communications

0


Language in Financial Services

“The problem is we try to unravel the Mighty Infinite using a language which was designed to tell one another where the fresh fruit was” Terry Pratchett

Fine, I’ll admit it. Most financial se...

Corporate Communications, Digital & Direct Marketing

0


Don’t use that tone of voice with me

When asked for a favourite tone of voice for a brand many of us in marketing quote Innocent drinks. Personally, when I’m looking for a brand with a fun tone of voice, I enjoy this coffee chain – *...

Brand Strategy, Corporate Communications

2


9 Golden Rules for Creative Briefing

This is something we talk about a lot. Late last year we sat around a table to discuss briefing. We talked around experiences and ideas that might improve the process of briefing projects. What coul...

Brand Strategy, Corporate Communications

0


Designing Centaurs

Greg Davies, Founder of Centapse, is an expert in applied decision science and behavioural finance, turning academic insight into practical applications.  This video of his presentation was taken du...

Corporate Communications, Digital & Direct Marketing, Retail Banking

0


An Expert Guide to Blogging for FS Businesses

In the age of digital and content marketing, blogging has fast become an essential communications tool for financial services businesses and it is a critical part of a content marketing strategy.
...

Brand Strategy, Corporate Communications

0


Women in Financial Services 2016

This is our second report on Women in Financial Services. We’d be glad if we could say it was our last. Unfortunately, we can’t. The industry is still far from where we believe it should be on gen...

Corporate Communications

0


Financial Services and Reputation

Does reputational decline matter and what's next? The reputation of financial services hasn’t recovered. Does it matter? Tony Langham discusses the outlook for the next five years.

Tony is CEO o...

Corporate Communications

0


Sep
09
LDN

Post-Brexit Business Outlook

While the nature and terms of the UK’s exit from the EU remains far from clear (at the time of writing), fundamental questions about the long-term post-Brexit landscape for the financial services in...

Available to: EAP

Corporate Communications

0


Jun
20
LDN

Price Comparison Websites: Force for good or future mis-buying scandal?

For the last two decades, price comparison websites have revolutionised the way consumers have bought products and services, especially in the financial services and utilities industries.

This has ...

Available to: EAP

Corporate Communications

0


Mar
21
LDN

Where Does Financial Services Need to Try Harder: Meeting the Needs of the Under 30s, or the Over 70s?

Has the financial services industry really managed to reach and engage millennials? Has it forgotten the over 70s?

We bring together a panel of commentators to discuss the need for financial servic...

Available to: EAP

Corporate Communications

0


Oct
09
LDN

The Importance of Business Reputation

The reputation of a business is essential to its survival. Consciously or not, consumers are now far more aware of whether a company has a good reputation, or not.

The trust and confidence of the c...

Available to: EAP

Corporate Communications

0


Jun
13
LDN

The Communication Revolution

Fake news, AI, Levenson, Cambridge Analytica, Trump, #MeToo – marketing professionals are facing a communications revolution.

In this highly-topical session, we will look at the major secular tre...

Available to: EAP

Corporate Communications

0


May
01
LDN

Marketing Effectiveness Awards Showcase

We invite winners from The Forum’s 2017 Awards for Marketing Effectiveness to present their case studies and share some of the insights and strategies that impressed our judges.

Smart metrics and...

Available to: EAP

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


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