Corporate Communications


173

Members

Most active members

Chairperson

Tony Langham

Chief Executive

Lansons

Adrian Oldman

PR Manager

Ecclesiastical Insurance Group plc

Communities: Insurance


Aidan Lisser

Chief Marketing Officer

Investec Wealth & Investment



Alison Dyson

Head of Communications - Europe

Legg Mason Global Asset Management




Finding Your Style

Coco Chanel said that fashion fades, but only style remains the same.

This doesn’t just apply to haute couture; it’s just as true for the way you present your business or the company you work f...

Corporate Communications, Employee Engagement & Communications

0


How Top Asset Managers Drive LinkedIn Engagement

LinkedIn is a primary channel for Asset Managers to connect with current and potential clients.

The top 10 asset management firms in the world have millions of LinkedIn followers between them. Impo...

Corporate Communications

1


Behavioural Economics in M&R Communications

Us humans are not as rational as we’d like to think.

We’re all prone to biases, or ‘errors in thinking’ that have the potential to negatively affect our ability to make good decisions. They...

Corporate Communications

0


The Power of Film

As part of a series on the most effective video strategies for business, Richard Thomson, Managing Director of Kaptcha has pulled together 10 tips to recruit staff with film – as well as engaging yo...

Corporate Communications, Employee Engagement & Communications

0


The ‘Cinderella Syndrome’

They’re not bright, colourful, fancy or loud. They rarely get to go to glitzy award ceremonies. And they’re never first in line when the budgets are handed out. But every Financial Services (FS) m...

Corporate Communications

0


Keep Me Posted

The Keep Me Posted campaign was positioned as ‘the Consumers’ right to choose’ … that choice being very specifically paper bills and statements … with an additional sub-clause … the right ...

Corporate Communications, Digital & Direct Marketing

0


A moment in time or a lasting change? Can the financial services industry use Covid-19 as an opportunity to reset its reputation and earn trust?

There are two main concerns for people right now – their health and their wealth.

Alongside the supermarkets and health providers, arguably financial services providers are central to the surviv...

Corporate Communications

0


Why ESG will matter in a post-Covid world

Amid the severity of the global pandemic and economic uncertainty that lies ahead, many have questioned whether the recent rise of “ESG” (environment, social and governance) factors will dissipate...

Corporate Communications

0


Effective communications in a long-running crisis

There is no doubt the coronavirus pandemic caught most businesses off-guard. The very nature of this external health shock is challenging people, governments and companies in unprecedented ways. It is...

Corporate Communications

0


How to market when your audience is in isolation

Coronavirus brings a new point of focus to the effectiveness of Out of Home (OOH) messaging – with reduced social contact and travel, what happens to awareness-raising activities?
I live in the cen...

Brand Strategy, Corporate Communications, Digital & Direct Marketing

0


How to create a successful virtual event

Marketers are facing a unique challenge in the coming months, as major brands decide to cancel in-person events, conferences and gatherings. The prospect of scheduling gaps, delayed information-sharin...

Corporate Communications

0


The Importance of Event Marketing

How do you embrace event marketing and utilise the power of customer relationships?

Events for financial services professionals can create logistical headaches and inject a sense of fear into any p...

Corporate Communications, Employee Engagement & Communications

0


Dec
03

Seminar: Culture Shock: Corporate Purpose and Culture Post Pandemic

The global pandemic has highlighted just how important an organisation’s purpose, culture and values are when making critical decisions in a challenging environment, navigating evolving societal exp...

Available to: EA

Corporate Communications

0


Oct
22

Seminar: Brand Insight: Covid-19 Effect – Who’s had a good crisis?

... And which not so good?  Years of unexpected drama like this one create all sorts of exceptional stresses and strains for brands, testing their positioning and propositions in ways that no-one cou...

Available to: EAP

Corporate Communications

0


Jun
03
LDN

Webinar: How Financial Brands Can Use Words To Stand Out

From established brands to edgy disrupters, consumers have a bewildering number of financial services brands to navigate. So how do they choose one from another? And how are financial brands using wor...

Available to: EAP

Corporate Communications

0


May
29

Webinar: CMO Surgery Special – The FSF Big Summer Quiz

Join us for our live Summer Marketing Quiz, where we will be quizzing you on the financial services marketing highlights of the past year.

We hope this will be a fun way to welcome the Summer month...

Available to: EAPO

Corporate Communications, Employee Engagement & Communications

0


May
22

Webinar: CMO Surgery – the World Post Covid-19

Coronavirus has turned our world on its head as businesses and consumers alike grapple with the financial fallout of Covid-19. Lenders scrambled to provide billions in business loans and mortgage holi...

Available to: EAPO

Corporate Communications, Employee Engagement & Communications

0


May
15

Webinar: CMO Surgery – Post-Pandemic Recovery Planning

Sharing knowledge, expertise and learning is in The Forum’s DNA; never has this been a more urgent imperative if FS businesses are to survive the global crisis and help keep the UK economy going. O...

Available to: EAPOR

Corporate Communications, Employee Engagement & Communications

0


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