thisbank launches with “human-centric” pitch

Newly rebranded thisbank is hoping to disrupt the UK banking market with a pitch based on simplicity and customer service….

Lloyds launches ‘Bank on Lloyds’ brand platform

Lloyds has launched a new brand platform, focusing on the bank’s role in enabling people’s aspirations. Built around the tagline…

Aldermore Bank hires new Group CMO

Aldermore Bank has hired a new Group CMO, who brings experience from the insurance and invoice financing sectors – as…

Skipton builds on brand platform with new ad campaign

Skipton Building Society has launched a new phase of its latest brand campaign, focusing on the challenges faced by first-time…

How Lloyds Banking Group teamed up with Rory Sutherland to create AI “intimacy at scale”

Lloyds Banking Group (LBG) CMO Suresh Balaji has shared details of a recent pilot which pitted humans against AI in…

Santander takes on fraud with social media awareness campaign

Santander has launched a series of fake adverts across social media in a bid to raise awareness of fraud. The…