GUEST COLUMN: What SJP’s big brand campaign says about ads in financial advice

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. In…

SJP spotlights “invaluable advice” in new ad

St. James’s Place (SJP) has launched its new brand campaign focusing on the power of “invaluable advice”. The new ads…

It’s Not Psychic, It’s Psychographic Segmentation

In an industry that is heavily reliant upon data & client relationships, are traditional methods of segmentation falling short?  Being…

INTERVIEW: Charles Stanley’s Marketing Director on smarter segmentation

Wealth management firm Charles Stanley is looking to move beyond demographics in its segmentation strategy in order to build more…

Evelyn Partners appoints new Group CMO

Wealth manager Evelyn Partners has appointed a new Group CMO from outside the sector as it looks to build on…

SJP to highlight power of advice in above the line campaign

St. James’s Place (SJP) is launching a new brand campaign which looks to spotlight the benefits of financial advice. The…