Aviva appoints Marketing Director with NatWest, Vodafone background

Aviva has appointed a NatWest veteran as Marketing Director. David Erixon started in the role in June, joining from a…

Bridging the Empathy Gap: Nudging Customers towards Financial Wellbeing

When trying to market products that don’t provide an instant reward or gratification, how can you persuade your customers to…

The Future of Guidance & Advice – Fix or Fudge?

With regulation incoming from the FCA to review the definitions and distinctions between guidance and advice, the way in which…

Aviva positions itself as financial “puzzle solver” as 69% suffer jargon confusion

Research by Aviva has revealed low levels of understanding of key terminology in financial services, especially amongst the younger population….

23% of pension savers plan to cut contributions as cost of living crisis bites

Nearly a quarter (23%) of British people with a pension are considering reducing their pensions contributions, according to new research…

The Competition for the Pound in your Pocket

No matter the sector, the fiscal squeeze brought on by the events of the past year can be felt almost…