Activating Brand in Pensions Marketing

86% of eligible private sector employees have auto enrolled into a pension, according to research from London Economics. With so…

INTERVIEW: New SunLife CMO looks to build brand platform for long term

SunLife’s new CMO Victoria Heath is drawing on customer research and segmentation as she looks to build the firm’s brand…

Pensions – Creating Purposeful Campaigns that Deliver Results

There are a multitude of great brand purpose campaigns out there from Nike’s “Just Do It” through to Workie the…

Retiring Right – Bridging the Retirement Advice Gap

With 52% of pension pots being accessed without any form of guidance or advice, incoming retirees are often left to…

Aviva focuses new ITV campaign on financial puzzles

Aviva has launched a new ad campaign based around the idea of solving the nation’s financial puzzles. The ads were…

INTERVIEW: Phoenix Group Brand Director on first consumer-facing brand campaign

Phoenix Group is hoping to launch a conversation about the opportunities of longer lives in its first consumer-facing brand campaign,…