Shepherds Friendly launches first ever TV advert on Sky

Shepherds Friendly has launched its first ever TV advert as it looks to bring its brand to a new audience….

AXA ties insurance into mental health with new self-assessment tool

AXA is staking out ground in the mental health space with a new mental health tool. The free online questionnaire…

INTERVIEW: Sanlam seeks “segment of one” marketing model with first party data push

Sanlam is looking to move towards a “segment of one” marketing model in the near future its CMO says. Sanlam…

Life and Protection: How Aviva Life Revamped its Offering to Consumers

Join us for a deep dive into the steps that insurer Aviva has taken in revamping its life & protection…

AXA focuses on self-employed in new brand campaign

AXA UK has launched a new brand campaign for its insurance offering, targeting the self-employed. The campaign, running until mid-November,…

OPINION: How SunLife enlisted pets to sell insurance

Sonia Danner, Senior Marketer at Marketreach, explains how mail can be a financial brand’s secret (marketing) weapon.   Finance is…