AXA focuses on self-employed in new brand campaign

AXA UK has launched a new brand campaign for its insurance offering, targeting the self-employed. The campaign, running until mid-November,…

OPINION: How SunLife enlisted pets to sell insurance

Sonia Danner, Senior Marketer at Marketreach, explains how mail can be a financial brand’s secret (marketing) weapon.   Finance is…

Always Look on the Bright Side of Life – Rethinking Protection Marketing

The UK protection gap is widening, with the most recent FCA Financial Lives figures revealing that only 29% of adults…

Q&A: Allianz’s first ever Director of Brand

Allianz recently appointed its first ever Director of Brand, who will look to further the firm’s focus on building its…

Amazon closes insurance store after less than 18 months

Amazon has closed down its Insurance Store less than 18 months after launching. “Over the last year, we have been…

AXA launches campaign based around people’s future selves

AXA UK has launched a new campaign based around the concept of people’s future selves. Based around the tagline “future…