Always Look on the Bright Side of Life – Rethinking Life Insurance Marketing

The UK protection gap is widening, with the most recent FCA Financial Lives figures revealing that only 29% of adults…

Q&A: Allianz’s first ever Director of Brand

Allianz recently appointed its first ever Director of Brand, who will look to further the firm’s focus on building its…

Amazon closes insurance store after less than 18 months

Amazon has closed down its Insurance Store less than 18 months after launching. “Over the last year, we have been…

AXA launches campaign based around people’s future selves

AXA UK has launched a new campaign based around the concept of people’s future selves. Based around the tagline “future…

Aviva taps Direct Line exec to head up UK insurance marketing

Aviva has hired a long-time Direct Line exec to head up its UK insurance marketing. Kerry Chilvers started in July…

Bridging the Empathy Gap: Nudging Customers towards Financial Wellbeing

When trying to market products that don’t provide an instant reward or gratification, how can you persuade your customers to…