Community Category: Direct & Digital

4 MINUTE MASTERCLASS: Loyalty – from data to devotion

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Hannah Stapleford. Marketing Activation Director at Paragon, explores how to activate data to build customer loyalty.

How unifying data can create transformative digital experiences in finance

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Sam Page, CEO of 7DOTS, explores how data can organise data to create great digital experiences. In today’s digital-first world,…

Cracking the single customer view code in financial services marketing

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Caroline Hodson, Managing Director at WoolfHodson, explores how to achieve a single customer view through incremental steps.   The Single…

Establishing expertise and building trust: the heart of digital marketing for financial services

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James Jones, Senior BD Manager at Modern Citizens, explores how trust can be fostered in digital environments.   The rapid…

OPINION: How first-party data can fuel customer acquisition and retention

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By Nicky Peterse, Manager of Strategic Customer Success – EMEA, BlueConic  In the financial services world, customer loyalty can seem…

OPINION: The power of work management in streamlining financial marketing

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Danny Coleman, Operations Manager at monday.com Business Services, Adaptavist, explores how work management tools can streamline marketing. In today’s business…