4 MINUTE MASTERCLASS: How to develop a digital innovation programme

Andy Farmer, Chief Strategy Officer at Paragon, explains how to build an innovation programme – and most crucially, how to…

4 MINUTE MASTERCLASS: Loyalty – from data to devotion

Hannah Stapleford. Marketing Activation Director at Paragon, explores how to activate data to build customer loyalty.

How unifying data can create transformative digital experiences in finance

Sam Page, CEO of 7DOTS, explores how data can organise data to create great digital experiences. In today’s digital-first world,…

Cracking the single customer view code in financial services marketing

Caroline Hodson, Managing Director at WoolfHodson, explores how to achieve a single customer view through incremental steps.   The Single…

Establishing expertise and building trust: the heart of digital marketing for financial services

James Jones, Senior BD Manager at Modern Citizens, explores how trust can be fostered in digital environments.   The rapid…

OPINION: How first-party data can fuel customer acquisition and retention

By Nicky Peterse, Manager of Strategic Customer Success – EMEA, BlueConic  In the financial services world, customer loyalty can seem…