Community Category: Direct & Digital

OPINION: How first-party data can fuel customer acquisition and retention

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By Nicky Peterse, Manager of Strategic Customer Success – EMEA, BlueConic  In the financial services world, customer loyalty can seem…

OPINION: The power of work management in streamlining financial marketing

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Danny Coleman, Operations Manager at monday.com Business Services, Adaptavist, explores how work management tools can streamline marketing. In today’s business…

OPINION: The myth of AI savings in marketing

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Alex Langshur, CEO at Incubeta US, explores the false promise of savings from AI. With the major platforms loudly promoting…

OPINION – Faster isn’t always better: the value of friction in financial services

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Ben Thomas, Chief of Strategy & Service Design at CACI Digital Experience, discusses the positive role friction can play in…

OPINION: The basics of developing a psychographic segmentation model

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Sara Boltman, Founding Director at data services company Butterfly Data, explores psychographic segmentation and how it can lead to better…

Nationwide reviews martech stack, seeks new CRM agency

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Building society Nationwide is seeking a dedicated CRM agency for the first time as it looks to transform its communications…