OPINION: The basics of developing a psychographic segmentation model

Sara Boltman, Founding Director at data services company Butterfly Data, explores psychographic segmentation and how it can lead to better…

Nationwide reviews martech stack, seeks new CRM agency

Building society Nationwide is seeking a dedicated CRM agency for the first time as it looks to transform its communications…

Q&A: How to overcome the B2B marketing gap

Jade Tambini, B2B marketing consultant and TikToker, explains the B2B marketing gap and how brands can overcome it.   FSF:…

Artificial Intelligence: Taming Skynet for Business

The sudden explosion of artificial intelligence products and developments have cemented it’s place in the world of business – but…

51% of marketers adopt AI despite concerns over accuracy and data

Nearly three quarters of marketers are using or have plans to use generative AI in their roles, despite concerns over…

OPINION: Is it time to trade email marketing for TikTok?

Sam Martin-Ross, Founder and Director of digital marketing agency, Digital Uncut, explores how to get value out of a saturated…