The Big Data Date

In marketing, data is everything. With data having become an indispensable part of marketing strategy, how can you ensure that…

RORY SUTHERLAND: What financial services can learn from cafés and comedians

Rory Sutherland is Vice Chairman at Ogilvy, as well as an author and marketing expert. What makes a comedian funny?…

5 things we learned from our AI hackathon

Four teams, four briefs, one hour – what did we learn from the Forum’s first ever AI hackathon? The Financial…

Video Killed the Radio Star: A Sharp Focus on Personalisation for FS Customer Experience  

How do financial services brands really show up for their customers across the CX landscape? Recent research from McKinsey found…

Google penalises clickbait content with new update

Google’s “people-first” update aims to penalise content which is primarily geared to attracting clicks through SEO. Announcing the change on…

INTERVIEW: Why adverts have got less ‘charming’ – and what to do about it

If you’re finding adverts today less memorable than you used to, you’re not alone. Orlando Wood, Chief Innovation Officer at…