Aviva to launch ChatGPT-native app
Aviva is launching a native app within ChatGPT, allowing customers to generate a quote without leaving the interface. Aviva’s app…
Aviva is launching a native app within ChatGPT, allowing customers to generate a quote without leaving the interface. Aviva’s app…
In marketing, data is everything. With data having become an indispensable part of marketing strategy, how can you ensure that…
Rory Sutherland is Vice Chairman at Ogilvy, as well as an author and marketing expert. What makes a comedian funny?…
Four teams, four briefs, one hour – what did we learn from the Forum’s first ever AI hackathon? The Financial…
How do financial services brands really show up for their customers across the CX landscape? Recent research from McKinsey found…
Google’s “people-first” update aims to penalise content which is primarily geared to attracting clicks through SEO. Announcing the change on…
