INTERVIEW: Saxo Bank combines premium positioning with price cuts in latest campaign
Investment bank Saxo Bank is looking to balance a premium brand positioning with a new focus on price and overall…
Investment bank Saxo Bank is looking to balance a premium brand positioning with a new focus on price and overall…
HSBC has appointed a new Global CMO for its commercial division, who brings experience from digital banks and the tech…
Another downturn is coming our way. Everyone in the investment business, most industry chroniclers and quite a few consumers know…
Everyone loves a good story, but it requires a certain dexterity to get one across. Yet storytelling is all the…
It’s okay to be a stock picker today – you’ve just got to explain why. What can active management do…
There’s a quote from Steve Jobs which I use often to kick-off my brand positioning presentations: It’s a complicated and…
