Bank of Scotland launches “Go do your thing” brand platform

Bank of Scotland has launched a new brand platform using its customers’ stories to represent its values. Built around the…

Schroders appoints new European marketing head for wealth

Schroders has appointed a new Head of Marketing for wealth management in Europe and the Middle East, who brings experience…

Barclays offers peace of mind to professionals in Premier campaign

Barclays has launched a new campaign promoting its Premier offering, as competition for mass affluent customers grows amongst retail banks….

Atlantic House to rebrand as WisdomTree

Atlantic House is set to rebrand under the name of its parent group WisdomTree from 1 September in an effort…

Yorkshire Building Society launches major brand campaign

Yorkshire Building Society has launched a new TV advertising campaign focusing on enabling the small saving steps that make bigger…

Allianz appoints Brand Director with Zurich, Hiscox experience

Allianz has appointed a new Brand Director, bringing experience from both the insurance and retail banking worlds. Tracy Waxman joined…