INTERVIEW: Ctrl Alt CMO on the continuing power of long-form content

Alternative asset start-up Ctrl Alt is embracing long-form content such as reports as it seeks to become the go-to education…

GUEST COLUMN: What SJP’s big brand campaign says about ads in financial advice

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. In…

INTERVIEW: How boutique asset manager Paravene is tapping the power of automation

Systematic-focused boutique asset manager Paravene is maximising resources through the power of tech and automation as it looks to build…

Janus Henderson Investors appoints new EMEA marketing head

Janus Henderson Investors has promoted its wholesale marketing chief to Head of Marketing EMEA and Latin America. Cristina Mendilicchio started…

SJP spotlights “invaluable advice” in new ad

St. James’s Place (SJP) has launched its new brand campaign focusing on the power of “invaluable advice”. The new ads…

Q&A: Inside the rebrand of Architas to AXA IM Select

Alex Macneil, Global Head of Marketing & Creative at AXA IM Select, explains the firm’s rebrand from Architas.   FSF:…