From Coca-Cola to Ben Affleck, the debate on AI and creativity is heating up

Recent weeks have seen the debate around how far AI should be used in creativity reach the mainstream. In the…

4 Minute Masterclass: How service design helps financial services marketers deliver great experiences

Is short and simple really the key to good marketing briefs?

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. I…

Q&A: Trustpilot Chief Customer Officer on what trust means in financial services

Trustpilot Chief Customer Officer, Alicia Skubick, reflects on what it means to be trusted in financial services and how firms…

Phoenix Group restructures marketing team

Phoenix Group has made major changes to its marketing department, creating a more centralised function under the leadership of a…

Awards for Marketing Effectiveness Showcase

We invite the winners from The Forum’s 2024 Awards for Marketing Effectiveness to return to present their case studies and…