NatWest renames pension sub-brand

Cushon, the pensions start-up acquired by NatWest last year, has rebranded in a bid to merge the strengths of both…

OPINION: Why the financial services industry needs to embrace humour

Conrad Persons, President at Grey London, explores the potential for more humour in financial services marketing.   Financial services brands…

Direct Line to launch flagship brand on PCWs for first time

The Direct Line brand is set to launch on price comparison websites (PCWs) for the first time, as the insurer…

OPINION: Female finance – is your brand truly connecting?

By Simon Martin, Director & Founder of Moreish Marketing As the financial gender gap receives heightened attention, companies are increasingly…

GUEST COLUMN: Consumers don’t care how ‘different’ a brand is

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast.  …

Is Now the Time to Bring Back Brand Investment?

As clothing retailer Abercrombie & Fitch reveals record first-quarter profits credited to honing in and “defining what each brand stands…