OPINION: Beyond boring? The need for a revolution in FS branding

Mark Thorpe, Director at Truth Consulting, shares his thoughts on how financial services can move beyond dullness. I recently had…

UBS launches major global brand campaign

UBS has launched one of the biggest brand investments in its history, as it seeks to define itself following the…

Starling to hire more marketers as it debuts new brand platform

Starling has launched a new brand platform, based around spotlighting stories of its ordinary customers. ‘The Bank Built for You’…

Q&A: Why Vanquis Bank acquired smart money app Snoop

In this Q&A, Vanquis’s Director of Marketing, Victoria Heath (above) and Snoop’s CMO and co-founder Paul Lloyd (below, left) discuss…

GUEST COLUMN: Why asset managers should take brand lessons from Ferrari

Lucian Camp is a financial services brand consultant, copywriter, author and blogger. He co-presents the On The Other Hand podcast. Speaking…

OPINION Building brand loyalty in finance with clear customer comms

Ben Young, Strategic Sales Director at Go Inspire, explores what financial organisations can do to boost brand loyalty. In the…